Case Study: Tina Campbell – TC Tips
Client
Tina Campbell, founder of TC Tips, a blog and coaching platform dedicated to helping professionals gain confidence in interviews and career development.
Challenge
Tina wanted to transform her written expertise into engaging video content. She had strong scripts prepared but needed a filmmaker who could bring them to life on screen with high-quality visuals and storytelling.
Solution
Working together, Tina provided the scripts, while I, Douglas McNamara, handled the production and creative direction:
Filmed a series of short videos in a style that felt professional yet approachable.
Used cinematic framing and editing to highlight Tina’s personality and message.
Delivered polished videos ready for her website, YouTube channel, and social platforms.
Results
The videos gave TC Tips a stronger digital presence, making Tina’s coaching feel more personal and relatable.
By pairing her clear, well-crafted scripts with compelling visuals, her audience engagement and credibility increased.
Tina established herself not just as a writer but also as a trusted on-camera expert.
