Client

Erika Renee Land, poet and spoken word artist, returned after several years offline and needed a relaunch that felt cinematic and true to her voice.

Challenge

This wasn’t just a return to posting—it was a full reintroduction. Erika needed content that captured her depth, matched the emotion of her poetry, and supported a strong comeback across platforms.

Solution

I created a relaunch-focused content package including a cinematic music video, behind-the-scenes footage, and Instagram reels. I handled creative direction, filming, and editing to shape a cohesive visual story.

Results

Erika relaunched with polished, intentional content. The music video anchored her return, while reels and BTS footage helped rebuild connection and momentum online.